Dating DNA - Whats your Number?

Privacy Policy

Dating DNA Privacy Policy

Dating DNA, LLC ("Dating DNA") shares your concerns about the protection of your personal information online. This Privacy Policy ("Policy") describes our practices regarding the collection and use of information through our website, located at and any of our micro sites, applications, widgets, and any web pages (collectively, the "Site"). By using the Site or obtaining any product or service through this Site, you agree to the collection and use of information as set forth in this Policy. If you do not agree to this Policy, please do not use the Site.

We may, from time-to-time, update this Policy. We will notify you of changes to the Policy by posting the updated Policy on this page. We ask that you bookmark and periodically review this page to ensure continuing familiarity with the most current version of the Policy. You can determine when this Policy was last revised by checking the legend at the bottom of the Policy.

What Information We Collect and How It's Used
Profiles and Questionnaires

Dating DNA collects a wide variety of information which is used in order to find matches which offer the highest possible chance of finding a successful dating partner, long-term relationship or marriage. Information collected by Dating DNA as part of the questionnaire used by the matching engine or personality profile may be made accessible to the public, other users of the site or anyone not employed by Dating DNA. This information can be deleted at the user's request.

By using, you agree to allow us to anonymously use the information from you and your experiences through Dating to continue our research into successful relationships. This research may be published or used by others deemed appropriate by Dating DNA, however, all of your responses will be kept anonymous, and in such cases, no personal identifying information will ever be published.

Information We Collect From You

In order to operate the Site and to provide you with information about products or services that may be of interest to you, we may collect "personal information" (i.e. information that could be used to contact you directly without using the Site such as full name, postal address, phone number or email address), "financial information" (i.e. credit card numbers or passwords) or "demographic information" (i.e. information that you submit, or that we collect, that is neither personal information nor financial information; this may include, but is not limited to, zip code, postal code, hometown, gender, username, age/birth date, purchase history information, browsing history information, searching history information, registration history information, and the content of communications between you and other members over the Site), subject to the rest of this paragraph. Demographic information is divided into two categories: 1) "non-public information," which consists of purchase history information and one-on-one communications between you and other users of the Site; and 2) "public information", which consists of all other demographic information. We ask that you do not enter personal information or financial information into your "Profile" (for example, don't use your address or passcode as your username, or include your full name or address in your written responses), because if you do then it may be posted publicly on the Site, and the information will then be treated as "demographic information" that is "public information." Please note that nowhere on the Site do we knowingly collect personal information from children under the age of 18, as we require that all users represent to us that they are at least 18 years old.

Dating DNA may choose to offer subscriber-based services to users, as well as offering products for retail sale. To process such subscriptions and/or product purchases, we may require your name, billing address, phone number, email address, shipping address and credit card information. Information gathered during product purchases is used primarily to process your order or as otherwise described herein. In general, you will receive one email notification that you have placed an order, and another email notification that your order has been filled. You will be similarly notified of subscription renewal transactions when they occur. Email contact Information provided by you is also used primarily to notify you of potential match candidates identified by Dating DNA based on your matching criteria and profile. Once you begin Dating DNA's registration process, we may also occasionally send you newsletters and email you notifications of special events or product offerings at Dating DNA. If you have started, but not completed, the registration process, we may also send you email messages encouraging you to complete the process and become a subscriber. All of the email messages we send you may contain code that enables our database to track your usage of the emails, including whether the email was opened and/or what links (if any) were clicked. If you would rather not receive emails about new products, promotions or other noteworthy news, please see the section below labeled "Choice/Opt-out." Dating DNA fully complies with the requirements of the federal CAN-SPAM Act.

Demographic and profile data is also collected at our site. We use this data to tailor our visitor's experience at our site, showing them content that we think they might be interested in, and displaying the content according to their preferences. Some of this information (i.e., customer demographic information) may be shared with advertisers on an aggregate, non personally identifiable basis.

Advertisements, promotions and offers from third-party advertisers may be provided to you while you are visiting the Dating DNA web site. If you choose to accept any such offers, Dating DNA may provide your information, including billing information, to the advertiser.

When purchasing a Dating DNA subscription, advertisements, and promotions, offers from third-party advertisers may be provided to you. If you choose to accept any such offers, Dating DNA will provide your information, including billing information, to the advertiser by pre-populating the offer registration forms. Your information will not be transferred until you actually accept the offer. You may opt-out of the offer at any time up until this point. Please refer to the third-party advertisers own privacy policy (provided on the offer pages) if you have any questions regarding how your information is used.

Please be aware that these offers may be presented on pages framed by the Dating DNA Site. We do this to provide a seamless experience. Although these offer pages have the look and feel of our Site, you will be submitting your information directly to the third-party advertiser.

As we develop our business, we may buy or sell assets and, depending on the transaction, your personally identifiable information may be one of the transferred assets. In the event that we are acquired by another company, your personal information may be part of the assets transferred to the acquiring party.

Credit card transactions are processed through industry standard secure socket layer encryption by a third party, which only uses your information for that purpose.

We will only share your information with third-parties in the ways defined in this privacy statement.

Information Other Websites Collect From You

On the Site, we place links to other Websites operated by other parties. Some of these other Websites contain our brand names and trademarks and other intellectual property that we own; others do not. When you click on these links and visit these other Websites, regardless of whether or not they contain our brand names, trademarks and other intellectual property, you need to be aware that we do not control these other Websites or these other Websites' business practices, and that this privacy policy does not apply to these other Websites. Consequently, the operators of these other Websites may collect different kinds of information about you, and may use and disclose that information in different ways than we would if it were collected on the Site. We encourage you to review their privacy policies and remind you that we will not be responsible for their actions.

Information Supplied by Your Browser

Dating DNA also logs IP addresses for systems administration purposes. IP addresses are logged to track a user's session. This gives Dating DNA an idea of which parts of our Site users are visiting. We do not link IP addresses to anything personally identifiable. This means that a user's session will be tracked, but the user will be anonymous.

Our Site uses cookies to keep track of some types of information while you are visiting or using Dating DNA. Cookies are very small files placed on your computer, so that when you return to Dating DNA we can identify you. Cookies are needed for the Dating DNA site to operate properly. If your browser is set to reject all cookies, the Site will not function properly.

Third-Party Advertising

We may use third-party advertising agencies to serve ads on behalf of Dating DNA or third-party advertisers (e.g., retailers of goods or services). These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous.

Legal Disclaimer

Though we make every effort to preserve user privacy, we may disclose information you provide if required to do so by law or if we have a good faith belief that disclosure is necessary to (1) comply with the law or with legal process served on us; (2) protect and defend our rights or property; (3) act in an emergency to protect someone's safety or (4) as expressly provided herein.

Age Restrictions

Dating DNA will not create matches for anyone under the age of 18. All adults are welcome to explore the Site, complete the Relationship Questionnaire and obtain a Personality Profile. As per the Children's Online Privacy Protection Act, any information we receive from people we believe to be minors will be purged from our database.

Refer a Friend

Dating DNA encourages you to refer a friend to our service. In this section you are able to send us a friend's name and email address. We will keep this information in our database, and send that person an email containing your name and inviting them to visit our Site. This email will also include a quick and easy way for them to remove their information from our database, if they desire. We ask that you do not abuse this feature by entering names and addresses of those who would not be interested in Dating DNA.

Public Forums

Dating DNA makes message boards available to its users and visitors. Please remember that any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose any personally identifying information.


Dating DNA has extensive security measures in place to protect the loss, misuse and alteration of the information stored in our database. These measures include the use of Secure Server technology during credit card transactions and administrative access to site data, as well as other proprietary security measures which are applied to all repositories and transfers of user information. Although we will exercise reasonable care in providing secure transmission of information between your computer and our servers, we cannot ensure or warrant the security of any information transmitted to us over the Internet and we accept no liability for any unintentional disclosure.

Policies and Remedies Links to Other Sites

Dating DNA is not responsible for the privacy practices or the content of other websites that may be linked to this Site or of any third party advertisers.


Dating DNA users may use the following options for removing their information from our database if they do not wish to receive future communications.

  1. Send email to with the word "Remove" in the subject field; or
  2. Send mail to the following postal address:
    Dating DNA
    P.O. Box 675812
    Rancho Sante Fe, CA 92067 USA

Dating DNA provides users the following options for changing and modifying information previously submitted.

  1. Users may change their credit card, password and other information by visiting your Account information page on the Dating Site.
  2. You can send email to
  3. You can send mail to the following postal address:
    Dating DNA
    P.O. Box 675812
    Rancho Sante Fe, CA 92067 USA
Contacting the Site

If you have any questions about this privacy statement, the practices of this site, or your dealings with the Dating DNA Site, you can contact:
Site Administrator
Dating DNA
P.O. Box 60157
Rancho Sante Fe, CA 92067 USA

Acceptance of Privacy Statement

Your use of our Site, including any dispute concerning privacy, is subject to this privacy statement and the Terms and Conditions of Service. BY USING OUR SITE, YOU ARE ACCEPTING THE PRACTICES SET OUT IN THIS PRIVACY POLICY AND OUR TERMS AND CONDITIONS OF SERVICE.

If we decide to change our privacy policy, we will post those changes to this privacy statement page and any other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, or by other means, such as email, at our discretion.

Your continued use of any portion of our Site following posting of the updated privacy statement will constitute your acceptance of the changes.

Effective Date

This privacy policy was last revised on 04/17/2009.